Direczion · The Nervous System of Route to Shopper®
Cross-Functional Shopper Focused Value Creation.
Shopper Focused learning for the non-sales functions in Consumer Goods and Retail. Value is won or lost at the shelf, and most of the decisions that shape it are made far from the sales team.
The whole business, facing the shopper
Supply chain, finance, marketing, HR, R&D, legal, process design, customer service and leadership all shape what a shopper finds on the shelf. None of them sells, and most have never been taught to look.
Direczion gives each of these functions shopper learning built around its own decisions, so the whole business pulls towards the same point of purchase. Sales teams learn with our sister division, Commercial Excellence Academy.
Non-sales functions we train
Supply chain
Availability, range and replenishment decisions made with the shopper in view, not only the warehouse.
Finance
Business acumen for trade investment, pricing and promotions: what creates value at the shelf and what only moves volume.
Marketing
Above and below the line, briefed from shopper insight so the campaign and the shelf tell one story.
HR and talent
Hiring, induction and development built around the capabilities that win shoppers.
R&D and innovation
Products and packs designed for the moment of choice, not only the moment of use.
How learning is built
Every programme follows ASB Excellence Intelligence™: why, then what, then how. Route to Shopper® supplies the shopper knowledge, and learners outside sales become Shoporiki™.
Intentonomics®
People act when the intent is there. Each programme starts from why the shopper matters to the function's own decisions. Intent is built from five components; when one is weak, action stalls.
- O Opportunity, tested with P.U.R.E.
- R Relevance
- B Belief
- I Integrity of Thought
- T Trust
K.S.A.R.™
Knowledge, Skills, Attitude and Results for each non-sales function, with Route to Shopper® as the shopper knowledge. The weakest link caps the result.
- K Knowledge
- S Skills
- A Attitude
- R Results
PIFFLE®
Brain-based adult learning. Direczion holds the registered method. Less blah blah, more aha.
- P Purpose
- I Intent
- F Fun
- F Formulation
- L Launch
- E Evaluation
Delivered the way your people learn
Digital
E-learning, mobile, micro-learning and social learning, built on PIFFLE®.
Immersive
Augmented reality, virtual reality, gamification and simulated environments.
Live
Classroom delivery from 12 delegates and virtual assisted learning for up to 4.
Blended
Digital, immersive and live combined in one programme.
Learning platforms
LMS development and integration.
Measurement
Learner analytics, programme ROI and impact measurement.
Questions people ask
What does Direczion do?
Direczion delivers Shopper Focused learning for the non-sales functions in Consumer Goods and Retail businesses, as a fully managed learning service.
Who is Direczion for?
Consumer goods and retail businesses that want supply chain, finance, marketing, HR, R&D and other functions to make decisions with the shopper in view. Sales capability is taught by our sister division, Commercial Excellence Academy.
Where does Intentonomics® fit?
Intentonomics® is the why in every programme. It works on why people act, so what a function learns about the shopper turns into different decisions at work.
What is PIFFLE®?
Direczion's registered instructional and change design method: Purpose, Intent, Fun, Formulation, Launch, Evaluation.
Do you work outside Consumer Goods and Retail?
Learning and transformation for public bodies and other industries is delivered by Intent Institute, another Asbiverse Group division.
Bring every non-sales function to the shelf
Tell us which teams you want to align and we will propose a programme.