Direczion enables Capability Development for individuals and organisations, with a particular focus on aligning entire organisations around the creation of value at the point of shopper decision. We provide a Fully Managed Learning Service supported by AI-powered Digital and Immersive learning solutions, brought to life using our  PIFFLE® Model of Instructional and Change Design. By connecting functions including supply chain, finance, HR, marketing and R&D to Shopper Focused Value Creation, Direczion ensures that learning translates into action and that the Intent Gap between knowing and doing is closed across every part of the organisation, not just the sales team.