In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus. (Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services […]
In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first. (Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 […]
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both. (Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, […]
In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person. #shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts (Asbiverse Group is a Shopper focused “Sales & Marketing Support […]
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams. (Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign […]
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.
Humbled and Proud to have helped build commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion of supporting the Consumer Goods & Services sector. You can find more information on Asbiverse Group’s dedicated capability development division, Direczion on asbiverse.com/learning. To see […]
“Direczion” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated! We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Direczion led by Rachel Osbourne (nee Dingwall). Direczion ( asbiverse.com/learning) courses are built upon real experiences, easy implementable approach and […]
We are proud and pleased to share that the feedback received from Unilever after the first round of training sessions has been exceptional. In one of the sessions, a record has been created where Direczion has received 5/5 for facilitation. The average feedback is over 96% across all sessions. This is testament to the hardwork of both our content […]
We are delighted to announce that several of Asbiverse Group’s Training modules for Consumer Goods professionals are now available as e-Learning capsules through Asbiverse Group’s Learning Management System. Each of our e-Learning capsules is completely self-led yet highly engaging through our interactive activities and role-plays. You will be taken through the training by consumer goods […]
