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The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts Ep 05 – Shopper Centricity

In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!

In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.

#shopper #consumergoods #trademarketing #categorymanagement #shoppermarketing #fmcg #quorn #quornfoods #asbicon #ankurshivbhandari #theshopperinshorts

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams

In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

 

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

Shopper-in-Shorts

The Shopper in Shorts- An Introduction

An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.