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The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

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In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

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In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams

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In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.

 

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)