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The Shopper in Shorts Ep 6 – Shopper Focused Promotional Mechanics

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In this episode, Ankur talks about the importance of promotions being linked to the Shopper behavior or to drive a particular Shopper behavior. The episode also touches upon the concept of promotional effectiveness driven through Shopper focus.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Assisted Advisory, Research, Dezign Services,  Analytics, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper

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In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.

(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)

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The Shopper in Shorts- An Introduction

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An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.

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Direczion’s latest Commercial Capability Training for CPG receives great feedback

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Humbled and Proud to have helped build commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion of supporting the Consumer Goods & Services sector. You can find more information on Asbiverse Group’s dedicated capability development division, Direczion on asbiverse.com/learning.

To see how we broadly support the Consumer Goods & Services sector at an Asbiverse Group level, please visit www.asbiverse.com

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Commercial Capability of yet another CPG Company strengthened by Direczion

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“Direczion” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated!

We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Direczion led by Rachel Osbourne (nee Dingwall). Direczion ( asbiverse.com/learning) courses are built upon real experiences, easy implementable approach and with enjoyable learning experiences for delegates in mind.

For more information, please contact info@direczion.com.