In this episode, Ankur talks about the importance of Shopper Centricity. Ankur highlights the points that no Consumer Goods Organisation can be Customer Centric without being Shopper Centric first.
(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://i0.wp.com/direczion.com/wp-content/uploads/2019/10/Shopper-Centricity.jpg?fit=600%2C300&ssl=1300600Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-22 17:50:492023-01-06 10:55:11The Shopper in Shorts Ep 05 – Shopper Centricity
In this episode, Ankur talks about the difference between Planned Shopper & Instant Shopper and the importance of focusing on both.
(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://i0.wp.com/direczion.com/wp-content/uploads/2019/10/The-Shopper-in-Shorts-Ep-04-Planned-Shopper-vs-Instant-Shopper.jpeg?fit=1280%2C720&ssl=17201280Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-22 17:50:052023-01-06 10:56:47The Shopper in Shorts Ep 04 – Planned Shopper vs Instant Shopper
In this episode of ” The Shopper in Shorts” series, Ankur tries to highlight why a Shopper and Consumer need to be identified and treated differently even if it is the same person.
(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://i0.wp.com/direczion.com/wp-content/uploads/2019/10/TSIS-3-1.jpg?fit=600%2C300&ssl=1300600Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-22 17:48:402023-01-06 10:58:06The Shopper in Shorts Ep 03 – Shopper and Consumer are always different, even if it is the same person!
In this episode of “The Shopper in Shorts” series, Ankur talks about the importance of understanding “The Shopper” concept for Sales teams.
(Asbiverse Group is a Shopper focused “Sales & Marketing Support Company” catering to the Consumer Goods and Services sector. Asbiverse Group enables this through its 7 verticals of Capability Development, Dezign Services, Data Services, Research, Assisted Advisory, IT Solutions and Digital Marketing providing Retail & Distribution effectiveness to its clients.)
https://i0.wp.com/direczion.com/wp-content/uploads/2019/10/TSIS.jpg?fit=1800%2C900&ssl=19001800Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-22 17:47:482021-11-17 15:51:52The Shopper in Shorts Ep 02 – Importance of understanding “The Shopper” for Sales teams
An effort to demystify the concept of “The Shopper” & “Shopper Marketing” by our Founder & CEO Ankur Shiv Bhandari.
https://i0.wp.com/direczion.com/wp-content/uploads/2019/10/Shopper-in-Shorts1.jpg?fit=600%2C300&ssl=1300600Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-22 17:47:062023-01-06 10:59:06The Shopper in Shorts- An Introduction
Humbled and Proud to have helped build commercial capability of yet another Consumer Goods team. Kind words like these make it even more worthwhile for us and for our passion of supporting the Consumer Goods & Services sector. You can find more information on Asbiverse Group’s dedicated capability development division, Direczion on asbiverse.com/learning.
To see how we broadly support the Consumer Goods & Services sector at an Asbiverse Group level, please visit www.asbiverse.com
https://i0.wp.com/direczion.com/wp-content/uploads/2020/03/Delegates-Feedback-FBA-Course.jpeg?fit=480%2C360&ssl=1360480Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-07 13:25:012023-01-06 11:09:27Direczion’s latest Commercial Capability Training for CPG receives great feedback
“Direczion” strengthens capability of yet another “Consumer Goods” Sales team with it’s unique approach. Great feedback is much appreciated!
We are proud to serve the Consumer Goods sector in Sales & Marketing capability building through Direczion led by Rachel Osbourne (nee Dingwall). Direczion ( asbiverse.com/learning) courses are built upon real experiences, easy implementable approach and with enjoyable learning experiences for delegates in mind.
https://i0.wp.com/direczion.com/wp-content/uploads/2020/03/Delegates-Feedback-FBA-Course.jpeg?fit=480%2C360&ssl=1360480Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2019-10-07 12:26:312023-01-06 11:07:41Commercial Capability of yet another CPG Company strengthened by Direczion
We are proud and pleased to share that the feedback received from Unilever after the first round of training sessions has been exceptional. In one of the sessions, a record has been created where Direczion has received 5/5 for facilitation. The average feedback is over 96% across all sessions.
This is testament to the hardwork of both our content and delivery teams who add value by bringing customised experiences based on their Consumer Goods & Retail focus and years of experience in this sector for the benefit of our clients. In addition, the fact that the Direczion training programs are supported through technology and tools built-in house makes a big difference to our client’s learning experiences and ability to apply them practically in their day-to-day jobs.
To find out more about Direczion’s Capability Development solutions for the Consumer Goods & Services sector, please visit https://direczion.com
(Asbiverse Group is a “Sales & Marketing Support Company” focused on the Consumer Goods and Services sector. Asbiverse Group enables this through its 6 verticals of Dezign Services, Capability Development, Data Services, Research, Assisted Advisory & IT Solutions providing Retail & Distribution effectiveness to its clients.)
https://i0.wp.com/direczion.com/wp-content/uploads/2018/11/AsbiconLearning-Unilever-1.jpg?fit=600%2C300&ssl=1300600Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2018-11-02 17:36:382022-04-22 13:17:27Direczion’s Training for Unilever gets Exceptional Feedback
We are delighted to announce that several of Asbiverse Group’s Training modules for Consumer Goods professionals are now available as e-Learning capsules through Asbiverse Group’s Learning Management System. Each of our e-Learning capsules is completely self-led yet highly engaging through our interactive activities and role-plays. You will be taken through the training by consumer goods experts who will use real-life examples based on their own experiences.
We are pleased to share that the following 5 learning capsules are now available to purchase online:
G1 – Channel, Customer and Consumer Landscape Mapping normally costs £99.00 but we have a fabulous Launch Offer whereby the first 100 registrations for this course will receive it at no charge whatsoever. This Offer is only available until Thursday 19th October 2017 for the first 100 registrants (whichever comes first).
In this post we would like to focus a little on our first training capsule within the G Module:
G1 – Channel, Customer and Consumer Landscape Mapping
Who is this Course for?
First/ Entry Level Sales Executives who are new to either your company or new to a sales role.
Learning Capsule Highlights
This learning capsule is designed to help you build a targeted sales territory plan for every customer segment using proven practices and industry insights. It will also help you build important customer relationships, and gain insights to develop and grow potential accounts. Key elements include:
Understanding the definition and differences between Channel, Customer and Consumer.
Understanding the various trade channels and customers by different segments.
Importance of your business to these channels and customers.
How to create a journey plan.
As you will be one of our very first training delegates and clearly experienced in your field, if possible we would very much appreciate your feedback on the training so that we can continue to improve our e-Learning program.
Whilst it could be possible that this capsule may not be directly relevant to you in your current role it may well be of use to your junior sales teams. In addition it could well give you a flavour of the type of training we offer so we would love your feedback ahead of potentially rolling it out within your wider organisation. Furthermore you may also find that there are other capsules within our GAIN framework that may suit your own individual requirements.
Finally, please feel free to share this offer with any colleagues leading the Learning & Development function within your company.
If you would like to see a flavour of how the e-Learning module works please see the short video below or click on the link.
We really hope that you enjoy the training and we would love to know what you think of it by sending an email to rachel.osbourne@asbicon.com
Look forward to hearing from you.
Regards,
Team Direczion
(Asbiverse Group is a “Sales & Marketing Support Company” focused on the Consumer Goods & Services sector. Asbiverse Group enables this through its 6 verticals of Research, Assisted Advisory, Capability Development, Data services, Design Services & IT solutions providing Retail & Distribution effectiveness to its clients)
https://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpg00Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2017-10-06 20:29:492021-11-18 10:33:37Asbiverse Group launches E-Learning for Consumer Goods-Test Drive it on us!
Direczion is pleased to share the imminent launch of its e-Learning training programs. These World Class programs are specially designed for the Consumer Goods and Retail sector based on Asbiverse Group’s trademarked methodology “GAIN and WIN“. All of Direczion’s training programs are designed to help Consumer Goods and Retail organisations and individuals Win in Sales and with Shoppers.
Please look out for the official launch communication coming soon… In the meantime, we thought you might enjoy a sneak preview of our industry leading programs as shared in the video above. We believe there is nothing like it available currently, if you feel otherwise we would love to hear from you to make these even better.
To keep up to date with communications from Direczion and to be the first to know of interesting developments and our launch, please subscribe to our Discussions/ Blog. If you are a Sales Manager and / or an HR Manager, please get in touch to see how we can support the development of your Sales Capability and Shopper Marketing Capability. You can write to us on info@direczion.com/learning
(Direczion is a part of the Asbiverse Group (www.asbiverse.com). Asbiverse Group is a Consumer Goods & Services specialist firm focused on “Delivering Growth Aspirations” of Aspiring Brands. Asbiverse Group enables this through its 5 verticals of Capability Development, Design services, Assisted Advisory, Research & Data services providing Retail & Distribution effectiveness to its clients)
https://i0.wp.com/direczion.com/wp-content/uploads/2020/03/Delegates-Feedback-FBA-Course.jpeg?fit=480%2C360&ssl=1360480Direczionhttps://direczion.com/wp-content/uploads/2024/07/Direczion-logp-July-2024.jpgDireczion2017-06-08 17:55:042023-01-06 11:08:14Asbiverse Group e-Learning: World Class Training for Consumer Goods Specialists – A Sneak Preview
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